Cazoo And Matchroom Expand Partnership Deal
Cazoo, the UK’s leading online car retailer, which makes ordering a car as simple and seamless as buying any other product online today, announces that it has expanded its partnership with Matchroom to become the principal sponsor of snooker’s Masters, UK Championship and Champion of Champions.
Cazoo has extended its deal with the World Snooker Tour (WST) and added the Masters, the UK Championship and the Champion of Champions to its current portfolio of snooker properties where it is currently the main sponsor of the Players Championship, Tour Championship and World Grand Prix.
The Champion of Champions, promoted by Matchroom Multi Sport, brings together 16 tournament Champions from the past year. The UK Championship is snooker’s longest running ranking event other than the World Championship, and is part of the sport’s Triple Crown series, as is the Masters in London which boasts an elite field of the world’s top 16 players.
Each of these prestigious snooker tournaments, broadcast to a global television audience of up to 500 million fans, will see Cazoo branding on the main set, players’ waistcoats and interview and media conference backdrops.
Cazoo has also become the principal sponsor of the Grand Slam of Darts, World Cup of Darts and European Championship. Under a new multi-year deal with the Professional Darts Corporation (PDC), the trio of high-profile darts events will see prominent Cazoo branding on the stage, players’ shirts, in the playing arena and on interview backdrops with extensive live TV coverage through Sky Sports and global broadcasters.
The Cazoo World Cup of Darts will take place from September 9-12 in Jena, Germany, where 32 nations will compete in two-player teams. The Cazoo European Championship, live on ITV4, and Sky Sports-televised Cazoo Grand Slam of Darts will follow as two of the highlights of the Autumn’s darting calendar.
Cazoo will also become the headline sponsor at this year’s FishOMania event, to be staged on Saturday July 24.
These latest tournaments add to Cazoo’s growing portfolio of sports sponsorships which now includes football (Everton, Aston Villa & the EFL), cricket (The Hundred), rugby (Welsh Rugby Union & 2021 Rugby League World Cup), golf (European Tour) and horseracing (Epsom Derby & St Leger).
Cazoo is pioneering the shift to online car buying and, since launching in 2019, has sold over 25,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying quality used cars entirely online. Cazoo is planning to launch in France & Germany by the end of 2021.
Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are excited to be expanding our partnership with Matchroom to launch the Cazoo World Cup of Darts, Cazoo Grand Slam of Darts and Cazoo European Championship with the Professional Darts Corporation later this year and to be extending our deal with the World Snooker Tour to launch three additional Cazoo snooker tournaments. This wider partnership with Matchroom will help to further grow our audience as we build Cazoo into a household brand and continue to deliver the best car buying experience to darts and snooker fans across the UK and Europe.”
Barry Hearn OBE, President of Matchroom said: “It’s fantastic to have a brand like Cazoo involved with us in both snooker and darts and we have thoroughly enjoyed working with Alex and his team, who have proven to be creative and innovative partners. We are now partnering with Cazoo on nine of the most prestigious tournaments and eagerly-awaited events on the snooker and darts calendars as well as for FishOMania. We look forward to introducing the Cazoo brand to our loyal fanbase and to a long and productive relationship.”
I believe that this is a really important announcement. This is Matchroom clearly taking action to reduce its dependence on the gambling and gaming industry for their events’ sponsoring. I have been saying it for a long time: relying on just one particular type of sponsors is never healthy, no matter how much they are ready to pay. The “tobacco ban” hit snooker very hard because the gouverning did nothing to find alternatives despite knowing that it was coming. A “gambling ban” is coming too, even if many don’t want to believe it the signs are there, and Matchroom is being proactive.