Cazoo Launches Partnership With World Snooker Tour
CAZOO LAUNCHES PARTNERSHIP WITH WORLD SNOOKER TOUR
Sponsorship of new Cazoo Series to cover 3 major tournaments
Cazoo, the UK’s leading online car retailer, which makes ordering a car as simple and seamless as buying any other product online today, announces that it has signed a multi-year deal with the World Snooker Tour (WST) as the main sponsor of the Players Championship, Tour Championship and World Grand Prix.
This trio of prestigious events on the snooker calendar will be known as the Cazoo Series and will see prominent Cazoo branding on the main set, players’ waistcoats and interview and media conference backdrops and will have extensive live coverage on ITV and a range of broadcasters across the globe.
The Cazoo Players Championship will take place from February 22 to 28, contested by the leading 16 players on the one-year ranking list, followed by the Cazoo Tour Championship which will run from March 22 to 28, featuring an elite field of the world’s top eight.
During the 2021/22 season, the Cazoo Series will start with the Cazoo World Grand Prix, scheduled for early December.
This latest deal with WST adds snooker to Cazoo’s impressive portfolio of major sports sponsorships announced over the past year which includes principal sponsorship of the Rugby League World Cup, The Hundred cricket tournament as well as Premier League football teams Everton and Aston Villa.
Cazoo owns and fully reconditions all its cars before offering them on its website. Cazoo has thousands of cars available at any time for either delivery or collection in as little as 72 hours. Every Cazoo car comes with a full 7-day money back guarantee and a comprehensive 90-day warranty.
Cazoo is pioneering the shift to online car buying in the UK and, since its launch just over one year ago, has already delivered over 15,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.
Alex Chesterman OBE, Founder & CEO of Cazoo said: “We are delighted to partner with Barry and his team at the World Snooker Tour to launch the Cazoo Series. This partnership will help to further grow our audience as we continue to build Cazoo into a household brand and we look forward to engaging with and delivering the best car buying experience to snooker fans across the UK.”
Barry Hearn OBE, Chairman of WST said: “We are excited to welcome Cazoo to the snooker family and are looking forward to introducing our significant global audience to the Cazoo brand. The events in the Cazoo Series are some of the highest quality tournaments on the calendar because they bring together the cream of the crop and only the players in form earn a place in the draw.”
And, yes, you read it correctly, this NOT a bookie, it’s a company selling cars online.
This is a particularly good and welcome news in the light of this, that hit the media yesterday:
Betting sponsorship: sport’s next financial crisis
Football and darts will be hit hard by shake up of gambling advertising laws
Britain’s sports industry – already on its knees due to the impact caused by the Covid-19 pandemic – is bracing for another financial crisis.
In what is described by The Sunday Times as the “biggest shake-up of advertising in professional sport since tobacco promotion was outlawed”, the paper reports that gambling logos are set to be banned from all kits.
Football is one of the biggest beneficiaries of sponsorship by gambling companies with £110m a year alone generated for clubs in the Premier League and English Football League (EFL) Championship.
In the Premier League, eight of the 20 clubs are sponsored by betting firms – Burnley, Crystal Palace, Fulham, Leeds, Newcastle, Southampton, West Ham and Wolves – while in the Championship, which is title sponsored by SkyBet, it’s 12 clubs.
It’s not just football finances that will be affected. Sports such as darts, snooker and boxing will also be dealt a blow if the ban comes into play.
Every player in the top ten of the Professional Darts Corporation wears gambling logos during big tournaments, the Sunday Times reports. While in snooker, many top players, including Ronnie O’Sullivan, wear waistcoats which feature the logos of betting sites.
When would the ban start?
A huge rise in “problem gamblers” has led to the review of Britain’s gambling laws and the advertising that surrounds the sector. According to The Telegraph there is a “rising unease” in the government over betting addiction and Prime Minister Boris Johnson is “increasingly likely” to ban gambling sponsors on football shirts by the autumn.
In what would be the most extensive review of the sector since 2005, sources close to talks with Downing Street say there is “determination at the top” of the government to “press ahead with reform”.
In August 2017 a study by the Gambling Commission found that 430,000 people in the UK were described as “problem gamblers” and there were concerns that the volume of TV adverts helped to fuel under-age betting.
Research published in May last year suggested that levels of gambling addiction could be “even higher than was previously thought and half of those with a problem are not getting the help they need”. A YouGov survey of 16,000 people commissioned by GambleAware estimated that up to 2.7% of adults in Britain were “problem gamblers”.
‘Worst possible timing’
With sports seeking alternative revenue streams amid the Covid-19 crisis, senior Whitehall figures say they are conscious of “the worst possible timing” of the review into gambling advertising.
Clubs face “unprecedented financial chaos”, the Telegraph says, but according to campaigners the British public want to see a shake-up of laws. A Survation poll for Clean Up Gambling found that 51% back the banning of all advertising, sponsorship and promotion for gambling firms. Just 21% disagreed while the rest gave no opinion either way.
Campaigning Labour MP Carolyn Harris told the Daily Mirror a blanket ban on sports sponsorship by gambling firms has “got to happen”. She has also urged the government to go further, with further affordability checks and a complete end to newly-reformed “VIP schemes”.
Harris said: “It’s such a wide-ranging issue they can’t just put a sticking plaster on one thing and hope the rest will go away.”
Every time I’ve raised this issue on this blog I’ve had to face a lot of negative reactions from scorn to border-line insults, and a lot of those who reacted that way, wanted to negate or minimise the negative impact of betting on peoples’ live. I won’t have it: I have known personally two men who took their own life because they couldn’t see any other way out of their debts and shame over betting/gambling … leaving their family – in both case wife with kids – to deal with the aftermath of their addiction. And that was in Belgium. years ago, in a time and place where gambling was seen as a shady business at best and certainly not advertised. Betting/gambling kills.
Mark King has been very open about his own addiction and it’s consequences.
Here are a few links:
Gambling and betting have also ruined the life of the late Willie Thorne and Alex Higgins (along with alcohol of course). It has cost a lot to Jimmy White … and I could go on. Those who deny the issue are either dishonest or utterly stupid.
Barry Hearn has often hinted that, if snooker doesn’t grow as much as it could in mainland Europe, it’s because the lack of sponsors. The thing is, most potential sponsors in mainland Europe would not want to be associated with anything to do with betting or gambling. If snooker manages to distance itself from what is perceived here as “unethical” sponsors, it will strongly increase its chances to find good sponsors on the Continent.