There is plenty of snooker being played at the moment but today’s post will be about some news about our beloved sport and its future.
BBC SPORT AND WORLD SNOOKER TOUR EXTEND BROADCAST AGREEMENT TO 2032
BBC Sport and World Snooker Tour are thrilled to announce an extension to their broadcast agreement to 2032. The new deal is a five-year extension to the current agreement, ensuring that the Triple Crown remains free-to-air for many millions of snooker fans across the UK.
BBC Sport will continue to provide comprehensive live TV and iPlayer coverage of snooker’s three most prestigious tournaments, the World Championship, UK Championship and the Masters.
The Masters, currently taking place at Alexandra Palace, is followed by the World Championship in Sheffield in April and the UK Championship in York in November. Last year, BBC Sport’s coverage of the Triple Crown events had 33.9 million streams across BBC iPlayer and BBC Sport website and over 16 million tuning in on TV.
Alex Kay-Jelski, Director of BBC Sport said: “Snooker has been a cornerstone of BBC Sport programming since 1969, and extending our partnership with World Snooker until 2032 is fantastic news for the audience. It ensures the drama, intensity and excitement of the Triple Crown events remains free-to-air and we look forward to many more years of iconic sporting moments.”WST Chairman, Steve Dawson said: “For more than 50 years we have had an outstanding relationship with BBC and their coverage of the Triple Crown is a fundamental part of those three events. So many millions of fans love watching snooker on BBC and it has always been vital to us to keep the biggest tournaments free to air.”
WST Chief Commercial officer Peter Wright said: “The broadcast figures are extremely strong this week at the Masters which highlights the enduring appeal of snooker and the drama it produces year after year. We look forward to many more years working alongside the BBC, delivering world class sport to a vast audience.”
World Champion Kyren Wilson added: “I grew up watching all of the biggest tournaments on the BBC so it’s fantastic to see this deal extended until at least 2032. It’s so important for young people getting into snooker, like my own children, that the Triple Crown events are available to watch free to air, as this will help us to grow the sport. The BBC do an amazing job in the way they broadcast snooker and long may that continue. I have also really enjoyed working for the commentary team myself and finding out how the production works behind the scenes.”…
The news triggered massive positive reactions from the fans … the UK fans mainly. There were immediate speculations that this news would “help” keeping the World Championship at the Crucible.
Me, personally … I have mixed feelings about it. The BBC coverage is always excellent, no question about that aspect. They do a sterling job. But… I’m from mainland Europe. For many us the BBC isn’t “free on air”, many of us have to rely on an alternative provider or a vpn to access the BBC stream … but that’s not the main point. The main problem for me is that it will certainly mean that the World Championship will continue to be played exclusively in the UK, be it at the Crucible or elsewhere. I have already expressed my feelings about this situation: the WORLD championship should not stay confined in the UK, it should go around the world. The UK-centric nature of the sport has to be “broken” for it to really grow as a global sport. The WSF junior championship is currently under way. There are a lot of young aspiring snooker players, from all around the world playing in that comp. As it is now, most of them would be forced to live as expats in the UK, with all the challenges that this situation brings: social isolation away from family, language barrier and, at times in nowadays’s Britain, nonsensical hostility1. It’s simply no fair and it is counterproductive IF really WST/WPBSA have ambitions to make snooker global.
Sportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions
January 15, 2024 – Three celebrated events on snooker’s global tour, renowned for their elite fields, will welcome Sportsbet.io as their new title partner for the next two years. The Sportsbet.io Players Championship will run from March 17-23, 2025, at Telford International Centre, followed by the Sportsbet.io Tour Championship from March 31 to April 6 at Manchester Central and then the Sportsbet.io Champion of Champions from November 10-16 in Bolton.
All three events will be screened live by ITV and will receive extensive global television and online coverage from a range of international broadcasters.
Sportsbet.io, a leading crypto sportsbook and casino, Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City and a Club Partner of Premier League team Newcastle United, now joins forces with WST and Matchroom for the first time. Sportsbet.io is part of Yolo Group, known for bringing next-level innovation to the worlds of gaming, fintech and blockchain.
The Sportsbet.io Players Championship is the second event in the 2025 Players Series. Only the top 16 on this season’s one-year ranking list will earn a place in the field in Telford. Mark Allen won the trophy last season, and as it stands he could be defending the title in a field including the likes of world number one Judd Trump, World Champion Kyren Wilson, Ding Junhui, Mark Selby, Neil Robertson, Shaun Murphy, Mark Williams, John Higgins and many more top stars.
Then for the climax of the series, the Sportsbet.io Tour Championship at a fantastic venue in the heart of Manchester, only the top 12 earn a spot in the draw.
The Sportsbet.io Champion of Champions, ever present on the calendar since 2013, brings together 16 winners of tournaments over the previous 12 months. Mark Williams took the title in 2024, coming through a superb field which included the likes of Judd Trump, Kyren Wilson and Ronnie O’Sullivan.
Peter Wright, Chief Commercial Officer for WST, said: “We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come. They have a range of fabulous snooker events to help build the Sportsbet.io brand. The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”
Emily Frazer, CEO of Matchroom Multi Sport, said: “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach. Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”
Shane Anderson – Director of Partnerships, Content, Brand of Yolo Entertainment, said: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us. The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”
About Sportsbet.io
Founded in 2016 as part of Yolo Group, Sportsbet.io is the leading crypto sportsbook. Sportsbet.iohas redefined the online betting space by combining cutting-edge technology, with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience.
Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City and a Club Partner of Premier League team Newcastle United, Sportsbet.io provides an expansive range of betting action across all major sports and eSports, offering players more than 1M pre-match events per year and comprehensive in-play content.
As the first crypto sportsbook to introduce a cash out function, Sportsbet.io is recognised as a leader in both online sports betting and within the crypto community.
In December 2023, a lucky Sportsbet.io won the biggest ever online slots jackpot while playing on the site, turning a $50 spin into a prize of more than $42 million.
Sportsbet.io prides itself on its secure and trustworthy betting service, with withdrawal times of less than 90 seconds, among the fastest in the industry.
For more information about Sportsbet.io, please visit https://sportsbet.io
About Matchroom
Matchroom is a world-leading sports promotion company specialising in creating and delivering unforgettable live events across a range of sports, including snooker, pool, darts, and boxing. With over four decades of experience, Matchroom produces events watched by millions of fans worldwide, combining top-tier competition with unrivalled entertainment value. Through global partnerships, innovative broadcasting, and digital engagement, Matchroom is committed to driving the growth and visibility of its sports on the international stage.
I have also, many times, made my feeling known about snooker being in bed with the betting industry. Those feelings haven’t changed2. These ones are looking forward to “connect with snooker fans around the globe“. Yeah… all three events are held in the UK, and shown on ITV, only available in the UK. Other broadcasters may relay it but there is no certainly, and it will almost certainly come at a price. I used to be only able to watch it on Matchroom.live . That wasn’t free and, anyway, it’s gone.
- I have been loudly criticised, while sitting in a bus, for speaking French with my husband … just imagine that here on Santorini island we would ask British tourists to speak Greek at all times when in a public space, even for a private conversation within the family. They would feel outraged surely? ↩︎
- During the some 35 years I had a job in IT, I lost three colleagues to suicide. One was incurably ill and in huge pain, the other two, men, took their own life over betting debts. Both left behind a partner and young children who then had to cope with the betting debts on top of dealing with their sorrows. The betting industry should be VERY strongly regulated and they should not be allowed ANY form of advertising. ↩︎



























